Hi, I’m B.
Yeah, it’s just, “B”.

I’m a Multidisciplinary Creative bridging art direction and design to inspire emotion and drive action.

Currently working full time as a Senior Art Director
at PXP.


Freelance and collaborations are welcome.

bnich.design@gmail.com

(717) 884-5412

New York, NY

  • • 🏳️‍🌈
    • a feminist
    • an animal lover
    • chronically online
    • a morning person (sorry)

  • • kid siblings (6)
    • hobbies
    • plants
    • photos in her camera roll (50,014)

  • • in the gym
    • tending to her son, Macaroni
    • on Pinterest
    • feeding the pigeons
    • playing Minesweeper (& winning 💅)

  • • pigeons are doves
    • Sheetz > Wawa
    • Converse > Vans
    • Missy Elliot is one of the best rappers of all time

  • • Florence Pugh
    • Zendaya
    • Harry Styles
    • Moose from Step Up 2: The Streets
    • Dakota Johnson
    • Michael B. Jordan
    • Pedro Pascal

roles

PUBLICIS GROUPE Senior Art Director

HIGHWATER Senior Designer

RTO+P Freelance Senior Art Director

BRAVEN Senior Art Director

HEEDGROUP Art Director

FREELANCE Art Director / Designer

TOLL BROTHERS Designer

HANLON Art Director

RTO+P Intern

HANLON Intern

CUSTOMER SERVICE Server / Bartender

clients

Jim Beam
Rita’s Italian Ice
Popwell
Deitz & Watson
UNREAL Snacks
Craftsman
Dick’s Sporting Goods
Reyka Vodka
Ancho Reyes
The Tiffen Company
Toll Brothers
Magic Scoop
Waylon Jennings
Vibe Kayaks
& more

qualifications

TEAM
Team Collaboration
Feedback & Critique
Leadership
Delegation
Conflict Resolution

PRACTICAL
Chronically Online
Problem Solving
Critical Thinking
Continuous Learning
Adaptability
Attention to Detail
Storytelling
Brand Management
Brand Awareness
Audience Awareness
Marketing Knowledge
Strategic Thinking
Emotional Intelligence

TECHNICAL
Branding
Typography
Composition & Layout
Color Theory
Video Editing
Motion Graphics
Content Creation
HTML/CSS

PLATFORMS
Figma
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Adobe Acrobat
Google Suite

education

KUTZTOWN UNIVERSITY OF PENNSYLVANIA
BACHELOR OF FINE ARTS | 2013–2018
Advertising / Graphic Design