ME_V2.png
 
 

B decided early on that she will be anything she wants to be.

bnich.design@gmail.com

(717) 884-5412

New York, NY

experience

 

HEEDGROUP
DESIGNER
OCT 2021–FEB 2022
Provided art direction and design for The Tiffen Company: a leading American manufacturer of imaging accessories for the consumer/professional imaging, Motion Picture & Television and broadcast industries. Worked with team members in a fast-moving environment to develop high-level concepts for the brand across all channels including, but not limited to: website, email, paid media, paid and organic social, video and print. Managed budgets and executed influencer marketing collaborations and photoshoots while managing multiple projects to execute conceptual 360 degree digital marketing campaigns.

BRAVEN CREATIVE
FREELANCE ART DIRECTOR
SEPT 2019–CURRENT
Assists with onboarding processes using competitive analysis, initial branding, and social media templates. Creates monthly content plans for multiple clients. Schedules posts in Hootsuite to ensure posts are live at optimal engagement time. Reviews analytics and strategizes both short and long term improvements. Prepares presentations, co-hosts client meetings, and writes meeting recaps. Creates custom graphics and videos for social platforms and websites.

YEAH JUST B
FREELANCE ART DIRECTOR / DESIGNER
MAY 2018–CURRENT
Specializes in art direction, logo design, branding, merchandise design, social media creation/management, and motion graphics.

TOLL BROTHERS
SENIOR DESIGNER
FEB 2020–NOV 2020
Created innovative, engaging design that reflected the luxury and quality of Toll products. Worked with Art Directors to push the visual design of all Toll Brothers collateral, balancing ongoing reinvention with application of consistent design standards where needed.

HANLON
FREELANCE ART DIRECTOR
WINTER 2018

Was hired on to produce campaigns and design for VWR International, ECI, Trion, and Amerisourcebergen.

RTO+P
ART DIRECTION INTERN
MARCH–MAY 2018

Cranked out work for Dick’s Sporting Goods, Deitz & Watson, Reyka, Craftsman, UNREAL Snacks, Ancho Reyes, and more.

HANLON
ART DIRECTION INTERN
WINTER 2017

awards

 

LEHIGH VALLEY HACKATHON
1st place

YOUNGSHITS BRIEF
2nd place

KUTZTOWN UNIVERSITY ADVERTISING AWARD
nominee

MILLER GALLERY BEST OF 2018
featured designer

qualifications

 

PROFICIENCIES
COMMUNICATION
ART DIRECTION
BRANDING
DIGITAL DESIGN
RESPONSIVE DESIGN
TYPOGRAPHY
SOCIAL MEDIA MARKETING
INFLUENCER MARKETING
VIDEO EDITING
MOTION GRAPHICS
HTML AND CSS

PROGRAMS
ADOBE SUITE
INDESIGN
ILLUSTRATOR
PHOTOSHOP
XD
AFTER EFFECTS
PREMIERE PRO
FINAL CUT PRO
LIGHTROOM
ACROBAT
SKETCH
BRACKETS
G SUITE
MICROSOFT WORD
MICROSOFT EXCEL
MICROSOFT POWERPOINT
HOOTSUITE
SHOPIFY
WIX
SQUARESPACE
WORDPRESS
SOCIAL COMMERCE
KLAVIO

SOCIAL PLATFORMS
TIKTOK
INSTAGRAM
TWITTER
YOUTUBE
PINTEREST
FACEBOOK
LINKEDIN

CUSTOMER SERVICE
10 YEARS OF EXPERIENCE

education

 

KUTZTOWN UNIVERSITY OF PENNSYLVANIA
COMMUNICATION DESIGN
BACHELOR OF FINE ARTS | 2013–2018

Concentration in Art Direction, Graphic Design, and Digital Design

Advertising Concentration Award Nominee

clubs

 

ESSENCE FINE ARTS & LITERARY MAGAZINE
DESIGNER
2017-2018
Brought to production a 34-page magazine of juried art and literature. Created branded merchandise and event posters.

HER CAMPUS
DESIGNER
2017-2018
Rebranded the chapter and created event posters and graphics for social media and campus-wide display.